IKEA Says Goodbye to Futura

sixagon:

(via mirza)

This is complete bullshit. Matthew Carter is a type god, I love his work, but to use Verdana … VERDANA as a corporate *print* typeface is beyond sacrilege. It’s like urinating on the open casket of graphic design. Verdana is a Web Font — it was designed for the Web!!!!! Arrrrrggggghhhhhh. I bet the idiots who made this decision were paid handsomely for this decent into madness. Why not just switch to Times New Roman and call it a day?

I cry a single tear. Futura still has love on tumblr tho.

15 notes

    1. iamcharlotteaddams reblogged this from doinwork and added:
      But…but…Futura basically embodies the IKEA sensibility and feel. What is this madness?
    2. truesass reblogged this from sixagon and added:
      what are they going...their advertisements or something?
    3. philafluxia reblogged this from bottazzella and added:
      uh…… WHATTHEFUCK? Futura = gorgeous. Verdana = notsomuch. IKEA! GET WITH IT. GOOD THINGS DON’T NEED TO CHANGE.
    4. prettiestgirl reblogged this from doinwork and added:
      At least Wes is still using it…fuck Ikea, whydja gotta?
    5. doinwork reblogged this from sixagon and added:
      single tear. Futura still has love
    6. bottazzella reblogged this from sixagon and added:
      fuckery? /graphic design geek
    7. sixagon reblogged this from mirza
    8. mirza posted this